440 industries and ISI ABROAD

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FLORENCE 2022

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DIGITAL BRANDING: Italian FASHION AND LUXURY

WITH ISI ABROAD

jump start your entrepreneurial venture

Digital technologies have radically changed our ways of starting, growing and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience and validate their products.

As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light.

In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. 

Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures,  real-life case studies and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and to achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running.

  • for credit undergraduate class
  • fully online class

COURSE details

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TBA

LECTURER

Thomas Brownlees

more info

Course will run with sufficient enrollments

MADE IN FLORENCE

WITH ISI ABROAd

THE CRADLE OF THE RENAISSANCE IS ALSO THE CRADLE OF FASHION

The first fashion show took place in Florence in 1951, and with no overstatement, on that day fashion as we intend it, was born. Ever since, the city has become the pulsating heart of a fashion movement that, thanks to its heritage of beauty and tradition, has created a handful of renowned world-famous maisons. 
 
This course aims to explore the world of fashion through the unique lens provided by Florentine entrepreneurs, fashion designers and manufacturers. From Gucci to Ferragamo, from Pucci to Ermanno Scervino, your instructor will guide you through a selection of hand-picked companies that were able to innovate the fashion industry, identify new business ideas, and create an iconic style which is instantly recognizable from high-street clothing to the red carpet. 
 
Students, moreover, will learn about the fashion industry in its distinctive segments: from design to material sourcing, from marketing to distribution by delving into the best practices set by those visionaries that forever changed an industry.

COURSE details

starts on

COMING SOON (TBA)

LECTURER

Thomas Brownlees

they love us

what our students say

I studied with 440 Industries in the very early stages of it and I learned so much about the music industry both from a domestic and international perspective. Being able to work with Thomas affirmed me in my own career path of wanting to pursue the arts and being a part of this internship showed me the business aspect of what it means to pursue art full time and be successful. I would intern with 440 industries again and I would recommend to anybody who is interested in business consulting.
Leila MansourUC Berkley, Fall 2017
Working with 440 Industries brought my love of the entertainment industry in the U.S to Florence. Thomas is one of the most creative, smart and kind people I’ve had the pleasure of working with. He challenged us to think about creative industries in ways that applied both domestic and international perspectives. I highly suggest this internship program to anyone studying abroad in Florence, Italy.
Kiana ParkerUC Berkley, Fall 2017
Working at 440 Industries added a tremendous amount to my experience abroad. I was initially hesitant to take on an internship as I thought it might take up all my time, but I couldn't have been more wrong. Every moment working with, and learning about, the perspectives of Italians reminded me of the reason I came to study there - to experience their amazing culture. This internship provides such amazing insight into the lives of Italians and even now, a year later, every interview I've had has started with: "Tell me about this experience you had in Italy''.
Samuel SeverUC Berkley, Fall 2017
I couldn’t have asked for a more immersive learning experience. Not only was I able to help small businesses in Florence, but I was able to dive into the Italian culture in ways I never would have imagined. I was able to bring skills that I learned back at home to make a tangible impact on small businesses in Italy.
Alexander SchullUniversity of Minnesota, Spring 2018
During my time at 440 Industries I was able to meet many interesting people and gain valuable experience that I’ll be able to take with me wherever I decide to go in my career. I would suggest that any student interested in pursuing a career in business apply for this opportunity. It provides students with an excellent opportunity to gain real-world experience and learn business techniques that simply cannot be taught in a classroom.
Alexander DillonUniversity of Connecticut, Spring 2019
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