resource pack
fashion
customer
identi-kit
GET ALL THE TOOLS YOU NEED
TO IDENTIFY AND CONVERT YOUR
PERFECT CUSTOMER
TO IDENTIFY AND CONVERT YOUR
PERFECT CUSTOMER
the whole package
about this kit
What makes of breaks the success of a fashion company is its ability to understand the needs and desires of its customers. A well-defined customer profile is essential to obtain a good return on investment on your marketing campaigns. By looking into the two most used frameworks in marketing (Personas and Jobs To Be Done) this kit will allow you to immediately acquire all the necessary tools to focus on your most profitable or desirable customers.
what's included
- A 20-minute premium video lecture explaining Personas and Jobs to Be Done frameworks in segmentation.
- A 5-minute whiteboard animation video summarising the most used segmentation categories.
- A 3000-word guide explaining how to identify, target and attract your customers.
- A visual tool to analyse geographic, demographic, psychographic and behavioural segmentation.
- A "Personas" chart to reflect on your customer's features and motivations.
understand your customer
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