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I took this course to get started with content marketing, for the simple reason that - aside from the time you spend creating a blog - it's the cheapest form of marketing you can do. Some of the information in the course is not rocket science, but at the same time, to get the best result in marketing consistency is key, and the course helps you figure out how to make content writing a habit, and making sure every post you write is worth the time you spend in creating it.
I have been using the resources on 440 Industries often as I am starting my own DTC brand, and I decided to take this course to see how to develop a persuasive web presence for my business. I think that content writing is a great way not only to build an audience, but also to have an opportunity to document your journey as an entrepreneur. Telling your story builds authenticity and, through the course I learnt how to frame my story in a way that it would resonate with my target audience.
Everybody is doing content marketing these days, and there's a lot of competition to rank on search engines and you should go into it with some knowledge if you want to be successful. Writing content is a great way to research your industry and understand what your customers are looking for, so I would definitely recommend learning as much as you can about it.
I liked the course as it provides a wider understanding of content marketing, showing not only how to write content that attracts visitors to your website, but how "top of the funnel" marketing helps you in drawing visitors that may soon become your clients. I recommend this course as the different modules provide a fully-rounded perspective on funnel creation, and product development, which are equally important areas where you need to build expertise.